Cathcart Elliot are one of the UK's leading suppliers of quality wooden shoe trees.
People's feet produce sweat, even in cool conditions, which is then absorbed into the linings and leather of shoes. Cathcart Elliot's cedar wood shoe trees protect the leather, the stitching and the soles in your shoes from damage by absorbing moisture, smoothing out any creases and wrinkles in the leather, helping the shoes keep their shape, and preventing the leather from cracking. The natural aroma of cedar wood is purported to repel moths and other insects - further protecting and prolonging the life of your shoes.
Cathcart Elliot have an online shop and have successfully used Google Shopping to set up their campaign. The main advantage of Google Shopping is that it is very easy to use - it uploads your pre-formatted product feed, automatically matches products with search queries, and creates specific advertisements to attract users to your store. Cathcart Elliot had been generating a profit from their online e-commerce activities but we anticipated that, with our help, they could be making a lot more.
Maximising your profits on Google Shopping
Whilst it's easy to set up a Google Shopping campaign that functions correctly, it's much harder to maximise your profits. Like any software package, there are "default" options that are meant to be helpful but simply won't work for everyone. In many cases your adverts will show up when people search for keywords that aren't remotely relevant to your products and your marketing budget will be depleted when you had no chance of making a sale.
Secondly, with over 15 years of bidding, Google Adwords are highly competitive and many keywords are now extremely expensive per click. In fact, the profit in each product may impose a budgetary limit on what you should spend on a keyword. If your product generates £5 profit but the search term clicks cost £2 per time and if it takes three clicks to generate a sale, then you've lost £1 per sale!
Thirdly, the search keywords that you choose must match with what your potential customers are actually typing when they search. If you refer to your back yard as a "terrace" but your customers are searching for a "patio", they won't find your products or site! So, analysing the relevant search terms that will take customers on your purchasing journey is absolutely essential
Increasing Cathcart Elliot's Return On Investment
As experts in Google Shopping and Adword campaigns, the team at RT Search were able to understand the products and the audience, and really delve into the detail of each product to ensure it has the highest chance of resulting in a sale. This also involved testing and measuring popular searches against competitive websites and deciding where to prioritise the marketing spend.
We are delighted that we have increased their profits in only three months of working together. In April 2017 their overall Return on Investment was their best ever figure and this upward trend looks set to continue.
Jake Boyle from Cathcart Elliot commented: "I was wasting money on shopping campaigns and unaware of the clever techniques, which require quite a lot of work, but cut down significantly on the wastage and increase the ROI significantly - a very satisfactory outcome!"
To optimise your Google Shopping platform and make exciting profits, contact Tom and our team at 01865 698 023 or email us at: firstname.lastname@example.org