The rise of Shopping (formerly PLAs)
As Google Shopping has continued to dominate ecommerce search queries it has become increasingly important to ensure your campaigns are working to the best of their ability. However, we believe Google doesn't give you enough control over your Shopping campaigns, and we're here to change that.
The problems with Shopping
Because Shopping campaigns are essentially keywordless campaigns you don't have control over what you show up for until you see it in search query reports. This is fine; however you've likely put all your products in one ad group (or perhaps a few more). This is where the problem starts:
Don't worry! We have a solution
With a clever bit of AdTech we've developed we can eliminate the problems above. With our innovative campaign structure we can:
We are masters of Shopping ROI
With our Shopping strategy we can make much more informed decisions about where/what/how to optimise. We've saved our clients a ton of cash whilst also increasing revenue generated from Shopping at the same time.
Can you see why we love Shopping yet?!